[HYSTA] Web 3.0? – Catch The Next Internet Wave
In the past Saturday (July 21st), HYSTA Distinguished Speaker Series had another excellent event: panel discussion on Web 3.0. The moderator was Qi Lu, Executive Vice President of Engineering Search and Search Marketing at Yahoo, who was wearing a t-shirt from FOO Camp. Panelists included: Jack Xu, Vice President of Engineering & Research and Technical Fellow of eBay, previously served as CTO at Netease and director of core technology at Excite; Li Gong, Chairman and CEO of Mozilla Online Limited, previously served as Managing Director of MSN Technologies; Bill Li, joined Mayfield and GSR recently, previously in charge of Google Mobile. Having such a strong panel, one could guarantee that the whole discussion was in-depth, thought-provoking and informative.
Web 2.0 is a phrase coined by O’Reilly Media in 2003 and popularized by the first Web 2.0 conference in 2004. It refers to a new generation of Internet full of social-networking sites, wikis and folksonomies. Given the successes of 2.0 from companies like YouTube, MySpace, and Facebook, it is understandable that people want to jump ahead of the game, catching the next wave, even by speculation. There is an interesting diagram worth noticing, called 2007 Web Trend, which includes Web 2.5 applications.
Fortunately, our seasoned speakers shed lights on the 3.0 myth.
- Internet was created to connect people together, which has been carried on as the fundamental base from Web 1.0, 2.0, to 3.0.
- Internet connectivity is important. Watch out for technology advances, better availability, and policy improvements. For example, 2.0’s success is partially based on broadband network.
- Web standards are important. More importantly, who will drive the adoption of standards? Obviously, open source society will play a major role.
- Web technology will further expand into everyday life, which will largely change social behaviors of human society. Apple iPhone could be a good start.
- Browsers and browser like applications will prevail with enhanced security capabilities as they control both content delivery and application delivery.
- New business models and new ecosystems will be created for 3.0, just as Google Adsense and virtual currency from online gaming and virtual worlds for 2.0.
- Web 3.0 is still in its infancy. The judgment call will be made by Internet users. As a good example, there are 400 copycats of YouTube in China. Only the ones that satisfy the end users the best will eventually survive and prosper.

